Our story is your story.
Astoundly is built on a simple belief: lasting value comes from clarity, care, and thoughtful collaboration. What the most successful ventures in history share in common is that they were built on the foundation of an intentional market education strategy, whether or not it was intentional or not.
Yet, too many organizations treat this work as an afterthoughts—and run into major problems as a result.
In high-pressure environments, it’s easy for important work to get lost in noise. We help organizations create the conditions for understanding, internally and externally, so their ideas, decisions, and impact can be seen and understood over time.
Our work centers on human insight and the empower of education to unlock prosperity. By listening carefully and shaping stories with intention, we help teams bring focus to what matters and build narratives that support steady, durable progress.
We believe that history’s next major Renaissance is not approaching but that it’s already here.
How we got here.
In 2014, during the Web 2, corporate innovation, and SaaS boom in San Francisco, our co-founders, an executive-track data engineer and a writer known for a signature educational style, established one of the industry’s first content marketing agencies.
We became highly visible as leaders in the profession, built up a multimedia operation, gravitated towards high-profile innovation initiatives, and worked with household name companies. But we were also very young—our careers advanced much faster than than is typical for people who are extremely early in our careers.
Within a few years of driving leadership in the content marketing profession, our eyes opened to the fact that the mission of storytelling in business needed to be much bigger than the box of marketing. We worked on programs that led to acquisitions, IPOs, fast-traction, and major investments. Yet, when the pandemic hit in 2020, content marketing and communications budgets were the first to get cut during the pandemic. In the years that followed, executives didn’t know where “story” fit in with respect to their balance sheets and investor/board reporting.
They deprioritized the very thing that would solve the problem they were running into.
Around 2020, we started scaling back our agency. Content marketing had begun to feel too noisy, transactional, superficial, and commoditized for us. The founders, adapted. We spent a lot of time thinking about what we wanted to do next. We went deeper into our R&D consulting work, built an AI agent, and continued our education.
Along the journey, we didn’t wanted to abandon our vision for the power of story in business. By 2025, after years of resting up, our founders realized that we had the skills, leadership, and vision to bring clarity to the chaos. So, we’re back on the journey—now, with both wisdom and an extraordinary track record to share with others.
We are establishing the groundwork for a new field called market education. Think of it like content marketing 2.0 but more cross-disciplinary and timeless.